Source X

SOURCE

X(CROSS-OVER)

EXCELLENCE

FLEXIBILITY

EXTREME

X(MULTIPLE)

ABOUT US

We are a full service market research firm committed to providing accurate, timely and comprehensive market intelligence, facilitating our clients to reach their goals and maximizing their return on the research investment. We are proud of ourselves of being flexible in service provisions and going extreme in pursuing excellence of service quality.


We are a Full Service Agency

SourceX offers both customized full research services and fieldwork execution/recruitment only services to business spanning various industries with viable methods to best suit your budget and timeline. We focus primarily on the APAC region especially the greater China market and has the capability of running projects across the globe with our reliable resource network. At SourceX, we house seasoned qualitative and quantitative researchers, data analysts, moderators and project managers from leading international market research agencies such as Nielsen, Kantar and Ipsos. Whether online or offline, qualitative or quantitative, a quick turnaround or a large-scale global study, our team can be trusted to deliver fully up to the requirements.

WHAT WE DO

Fieldwork Only

  • Project management
  • Data collection
  • Recruitment
  • Material translation
  • Simul-translation
  • Transcriptions
  • Incentive handling etc.

Full Market Research Service Qualitative & Quantitative

  • Online FGD & IDI
  • Online IDEATION
  • OLBB & Shopalong
  • Ethnographic Immersion
  • CLT, HUT, CATI, WAPI INTERCEPT, MS
  • Product Placement etc.
  • Brand Positioning
  • Brand Communication
  • Market Entry Studies
  • Customer Exploration
  • Customer Satisfaction
  • Usability Studies
  • U & A,
  • Concept Test B2B,
  • Public Sector & Govenment Studies

Moderation & Reporting*

  • Full report
  • Summary report
  • Debriefing
  • *Mandarin & English

We Offer Tailor-made Solutions

We Cover Various Research Methods

IDI

TDI

Dyad

Triad

Observation

Ethnographic Study

Usability Test

Mystery Shopping

Focus Group

Shop-Along

Online Forum (OBB)

Online Survey

CATI

CLT

CAWI

Omnibus Survey

Mobile Journal

IHUT / Product Trial

CAPI / In Person Survey

Intercept Survey Panel

Qualitative

  • Screener & interview guide design
  • Study material localization and translation (supporting most languages globally)
  • Recruiting
  • Incentive handling
  • Facility rental
  • Moderation / Interviewing
  • Simultaneous translation
  • Transcription and translation of transcripts
  • Video taping, editing, & creation
  • Wireframe/ mock up design & prototype development support
  • Analysis & reporting (in English & in local languages)
  • Designing/organizing workshop and ideation sessions

Quantitative

  • Questionnaire design
  • Study material localization and translation (supporting most languages globally)
  • Survey programming & hosting
  • Panel and sample services
  • Fieldwork / Data collection (online & offline)
  • Incentive handling
  • CATI, CLT, & Intercept Interviewing
  • Data entry & cleaning services
  • Tabulation & coding services
  • Advanced analytics and modeling (e.g., conjoint, MaxDiff, TURF, Van Westerndorp, segmentation modeling, big data mining)
  • Analysis & reporting (in English & in local language)
  • Online / mobile community management

We Conduct Studies
from
Automotive to Gen Z

Technology

Tech &
Telecomm

IBM
Vodaphone
Intel

Energy &  Environment

Energy &
Environment

BP
Aramco
Shell

Alcohol

Spirits &
Wine

MHD
PernodRicard
RIO

Consumer Goods

Consumer
Goods

Dyson
Panasonic
Samsung

Financial & Banking

Financial
Services

HSBC
AXA
Prudential

Healthcare &    pharmaceuticals

Pharma &
Healthcare

Sanofi
TFS
J&J

Retail

Retail &
E-business

Sephora
Amazon
Walmart

Automotive& Transportation

Auto &
Public

Audi
Prochile
GM

FMCG & Skincare

FMCG &
Skincare

Unilever
L’oreal
Cle De Peau

Luxury& Jewllery

Luxury
Goods

LVMH
Richemont
Swire

Hospitality & Tourism

Hospitality
& Tourism

Disney
IHG
MGM

Gaming

Gaming

Borderland
Nintendo
Lego

Sports & Fashion

Sports &
Fashion

Adidas
Lululemon
Lane Crawford

Public

Food &
Beverage

Kraft
McDonald
Nestlé

WE HAVE SERVICED 100+ FORTUNE 500 BRANDS

图片17
图片20

OUR OFFICES